Creating an online presence on social media helps organizations in several ways. It supports recruitment efforts by increasing visibility and attracting potential candidates. It enhances the organization’s reputation by showcasing its values, culture, and achievements. It also allows leaders to engage with their audience, build credibility, and establish thought leadership.

A strong online presence can lead to positive brand perception, wider reach, and increased opportunities for growth … and yet, many organizations are not leveraging such leaders who are using social media every day to make a difference in their organization and the public service broadly! Many more are also not encouraging other leaders in their organization to embrace the benefits of being online to support future recruitment and organizational awareness efforts.

Because I post on social media, I am able to:

establish myself as a leader in transformation/change management and in turn build important networks and connections beyond my organization and position to support knowledge sharing

recruit talent to join my team based on the reputation I’ve built and the way in which I’ve transparently highlighted our work, our team and our organization

create an open door online that has invited mentorship to countless employees in government looking for advice or opportunities which I’ve in turn helped to facilitate, and employees outside of government, in turn helping to attract talent to the #GC

share information about my organization and the work of our team, creating awareness beyond traditional channels and inviting opportunities for our services to support others

… and much more!

Yes, it takes time to create posts, respond to messages and even follow-up with informal conversations but all of this has an immense benefit on the federal public service and I’m proud to be a leader who embraces this means of connecting with others. I encourage more leaders to do the same.